For as long as anyone can remember, search engine optimization has been about attracting attention in search.
And yet, most consumers (and many SEO and digital marketing Virginia Beach specialists) tend to view this as the only tactic available to them: boosting your site’s organic rankings.
This could have been the only way to boost organic searches when Google launched. The only results in Google SERPs at the time were ten blue links: The more it rises, the more clicks it will receive.
Google SERPs are entirely different now since they are graphical and dynamic.
More clicks can now be generated without spending money to increase your Google position.
Here are some ways to achieve this:
Search results that have been “enhanced” with extra information are known as rich snippets.
The site owner has a lot of control over rich snippets. In other terms, Google will add the information the site owner decides to include to a search snippet. Anyone from Virginia Beach IT companies of eCommerce brand can use rich snippets.
The website owners must employ structured data, ideally, Schema, to convey that extra information.
Google provides an impressive list of the Schema categories they support.
Some universal Schema types are:
- Product Schema: Product schema that will be used within the search snippet to display your product’s pricing and availability. One may also include the average ratings if you gather client product reviews. Several excellent plugins can collect product ratings automatically and mark them with Schema to fill product-rich snippets in search results.
- F&Q Schema: Any page with a brief Q&A section answering two or more pertinent questions will work with a FAQ structure. There will be questions and collapsible responses in the FAQ-rich snippet.
- How-To Schema: Any kind of how-to content can use the HowTo schema. Steps, time needed, and visuals will all be included in How-To rich snippets.
Title Tags and H1 Headings
The element of a search result that is typically most visible is the title of the search snippet. It grabs attention and frequently affects whether it is clicked.
As a result, we have always placed a lot of emphasis on creating compelling titles that encourage clicks.
It was simpler in the past because Google would take the title of your page and make it the headline of the search snippet.
Google has begun altering your titles and creating new ones over the past two years.
Although there is no definite treatment for this, altering your H1 tag to suit your title might be beneficial.
The issue is that Google wants its user to see the exact content in the search snippet they are visiting on the target page. According to Google, it improves usability. To get Google to use your very prominent H1 heading in the search snippet, make sure it contains the same information as your page title.
In search results, the timeline when the writer created the content (or revised it) is usually displayed. It might affect click-through because people are more likely to click on a recent result.
The search results on mobile devices are quite graphic. Google would display images surrounding and within search snippets, making them easier to click by pulling them from pages with high page rankings.
Without photos on your page, Google won’t be able to fetch any, which means that your snippet will be buried among other, frequently more visually appealing results.
Fundamental picture SEO techniques would be effective since there are no specific Google guidelines for how to tag those images so that they are pushed into Google’s SERPs. You will be guided step-by-step through the on-page optimization process, including image optimization, using SE Ranking’s Audit tool.