management plan

How to generate more clicks on their website with the current ranking?

For as long as anyone can remember, search engine optimization has been about attracting attention in search.

And yet, most consumers (and many SEO and digital marketing Virginia Beach specialists) tend to view this as the only tactic available to them: boosting your site’s organic rankings.

This could have been the only way to boost organic searches when Google launched. The only results in Google SERPs at the time were ten blue links: The more it rises, the more clicks it will receive.

Google SERPs are entirely different now since they are graphical and dynamic.

More clicks can now be generated without spending money to increase your Google position.

Here are some ways to achieve this:

Rich Snippets

Search results that have been “enhanced” with extra information are known as rich snippets.

The site owner has a lot of control over rich snippets. In other terms, Google will add the information the site owner decides to include to a search snippet. Anyone from Virginia Beach IT companies of eCommerce brand can use rich snippets.

The website owners must employ structured data, ideally, Schema, to convey that extra information.

Google provides an impressive list of the Schema categories they support.

Some universal Schema types are:

  • Product Schema: Product schema that will be used within the search snippet to display your product’s pricing and availability. One may also include the average ratings if you gather client product reviews. Several excellent plugins can collect product ratings automatically and mark them with Schema to fill product-rich snippets in search results.
  • F&Q Schema: Any page with a brief Q&A section answering two or more pertinent questions will work with a FAQ structure. There will be questions and collapsible responses in the FAQ-rich snippet. 
  • How-To Schema: Any kind of how-to content can use the HowTo schema. Steps, time needed, and visuals will all be included in How-To rich snippets.

Title Tags and H1 Headings

The element of a search result that is typically most visible is the title of the search snippet. It grabs attention and frequently affects whether it is clicked.

As a result, we have always placed a lot of emphasis on creating compelling titles that encourage clicks.

It was simpler in the past because Google would take the title of your page and make it the headline of the search snippet.

Google has begun altering your titles and creating new ones over the past two years.

Although there is no definite treatment for this, altering your H1 tag to suit your title might be beneficial.

The issue is that Google wants its user to see the exact content in the search snippet they are visiting on the target page. According to Google, it improves usability. To get Google to use your very prominent H1 heading in the search snippet, make sure it contains the same information as your page title.

Dates

In search results, the timeline when the writer created the content (or revised it) is usually displayed. It might affect click-through because people are more likely to click on a recent result.

Images

The search results on mobile devices are quite graphic. Google would display images surrounding and within search snippets, making them easier to click by pulling them from pages with high page rankings.

Without photos on your page, Google won’t be able to fetch any, which means that your snippet will be buried among other, frequently more visually appealing results.

Fundamental picture SEO techniques would be effective since there are no specific Google guidelines for how to tag those images so that they are pushed into Google’s SERPs. You will be guided step-by-step through the on-page optimization process, including image optimization, using SE Ranking’s Audit tool.…

What Does DFARS Compliant Mean for DoD contractors?

DFARS 252.204-7012 compliance is required of all defense contractors and subcontractors who process, store or transfer covered defense information regardless of size. Contractors seeking for CMMC government contracting must adhere to several requirements, but two in particular—demonstrating “sufficient security” and reporting cyber incidents—seem to be the most important.

Adequate Security (as demonstrated by NIST 800-171 compliance): According to the DFARS, “security precautions that are proportionate with the implications and possibility of loss, misuse, or unauthorized access to, or modification of information” are included in sufficient security measures. The Government has stated that contractor information systems that handle, hold, or transfer CDI shall enforce security standards in National Institute of Standards and Technology (NIST) Special Publication (SP) 800-171, “Protecting Controlled Unclassified Information in Non-federal Information Systems and Organizations,” to help give additional context for what constitutes adequate security with regard to the protection of covered defense information.

The term “must” is used precisely, necessitating NIST 800-171 compliance. In essence, the Government is saying that NIST 800-171 compliance constitutes “sufficient security.” 

“Actions conducted through computer systems that lead to a breach or an actual or potentially harmful effect on a data system and/or the information housed therein” are what the DFARS 252.204-7012 describes as a “cyber incident.”

Contractors are required to take the following actions if a cyber incident affects CDI:

  • To ascertain whether a particular CDI was hacked on contractor PCs or servers, conduct analysis and acquire proof.
  • Report the cyber issue as soon as it is discovered (within 72 hours). To report the incident, a medium-assurance license will be needed.
  • Maintain and safeguard OS images and additional forensic data for 90 days, such as packet captures and logs.

These specifications require vendors to have an emergency management plan and processes in place (and tested).

Being DFARS compliant involves several factors to take into account. The main element to consider is whether your business complies with the 110 controls listed in NIST 800-171 Appendix D. NIST 800-171 Appendix E also contains the frequently overlooked non-federal organization (NFO) rules. These 63 additional controls are “anticipated to be regularly fulfilled by non-federal enterprises without specification,” according to NIST 800-171. In essence, they are measures that should be included in a thorough security program. Federal contractors frequently ignore the procedures in Appendix E, even though they are necessary to apply to be deemed compliant. To comply with the cyber disclosure rules, should a breach occur, government contractors must also have a strong incident response program in place.

What would happen if an organization wasn’t NIST 800-171 or DFARS compliant?

Simply put, a government contractor who violates DFARS 225.204-7012 runs the danger of not receiving future contracts from the Government. According to the Government’s response to feedback on the DFARS vs CMMC regulation, the rule does not preclude a demanding activity from clearly declaring in the request that compliance with the NIST SP 800-171 would be utilized as an assessment criterion in the source selection process.

However, it will be the government’s responsibility to determine how they will evaluate compliance with the particular solicitation. Additionally, according to the Government, by agreeing to the contract, the contractor commits to abide by its provisions. The federal contractors’ best interest is served by their ability to demonstrate compliance with NIST 800-171 regulations. Compliance with DFARS 225.204-7012 has been a prerequisite for government contractors for more than two years.

However, the fact that federal contractors gave a self-attestation regarding their compliance is one of the critical issues. It might be challenging to determine whether firms genuinely adhere to the measures listed in NIST 800-171 without a third-party audit. The DOD is quite concerned about whether government contractors adhere to the standards in NIST 800-171, which is why the Cybersecurity Maturity Model Certification (CMMC) was developed.…

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